|
Find her at DressYourHomeForSale.com…or at Troubleshooter.com on Tom Martino’s Exclusive Referral List and call 303.926.1110 for questions and appointments.
Several years ago, selling your home was a “no-brainer”. You cleaned up a little, replaced the torn screen door, fixed the broken stairs and called the realtor. Within a day, week, or a month at most, you had at least one offer: full price. A quick and painless “done deal”. Not so today. There are too many houses on the market, too few buyers and too much competition within a given price range. These days, if you only de-clutter, fix obvious broken things and lower the price, you may still have a long wait for that offer you want. AT THIS POINT YOU ARE PROBABLY ASKING YOURSELF Why can’t homeowners enhance and optimize their property by just using the generic “to-do” lists found in videos, T.V. shows, books or realtor pamphlets? Or, why not just do the few things the realtor suggests? S/he must know what to do. Because People are emotionally attached to their homes and have become comfortable and accustomed to their living environment. Consequently, it is almost impossible to be truly neutral, a necessity when preparing your home for sale. To gain the “SELLING EDGE”, it is imperative to make your home IRRESISTIBLE to buyers. This is now YOUR MOST VALUABLE COMMODITY. NOW IS THE TIME FOR UNBIASED AND PROFESSIONAL POINTS-of-VIEW Every property is unique. General “to-do” lists are therefore too generic for Maximum Merchandising and Marketing Purposes. More and more Colorado homeowners and realtors are realizing the value of having homes professionally “staged”. “Staging” or “property enhancement” consists of a full (inside and out) analysis of the yard and house, to be followed by the implementation of suggested “marketing” improvements, from the curb to the attic, to the basement and everything in-between. Overcrowded and messy closets, too much or too little furniture with less than optimal traffic flow, better use of color, shapes, textures, lighting, overall balance and design, plus the issues of having too many or too few accessories (and their optimal placement), are just a few examples of what must be analyzed and then, where necessary, remedied. EVERYTHING is IMPORTANT, from the most obvious and glaring issues to the myriad and seemingly unimportant details. Attention to detail is what makes a property appear loved and cared for. Realtors are an invaluable asset in listing, showing and pricing homes… however, most of them are far too busy to dedicate the time necessary for in-depth, detailed analysis and consultation. Also, most realtors are not trained in design and decorating. Sellers are usually best served by a team approach… the homeowner, realtor and “stager”. People selling without realtors benefit doubly by obtaining personalized marketing and merchandising advice and suggestions from a professional consultant. You only get ONE chance to make a good first impression and that starts at the curb. Buyers are positively or negatively influenced by their first impression of a property, and these initial feelings, more often than not, make the difference in whether the seller receives that sought-after offer. Statistically, “stale” listings and empty homes are harder to sell, and usually sell for less money than nicely furnished properties. BUILDERS OF SUBDIVISIONS KNOW THE POWER OF WELL-DECORATED MODEL HOMES I am not suggesting that most homes be “redone” by a decorator, or that existing furniture be completely replaced. I am saying, however, that a house must feel good, smell good and look good. It should appear spacious, organized, light, bright and relatively “neutral”…while feeling homey and inviting. Suggestions to achieve this seemingly fine line may include using existing furniture and accessories in new and different ways, de-cluttering where necessary, adding or subtracting furniture and possibly adding or removing accessories. Smart sellers utilize every resource available to Optimize and Emphasize the POSITIVE aspects of their property. A Comprehensive Professional Analysis and Consultation, complete with written suggestions, costs you no more than a nice evening on the town or having your car detailed. Dress Your Home For Sales findings and recommendations, when implemented, allow your home to appeal to the broadest range of buyers. THE END RESULT… I work with homesellers (with or without realtors), realtors who offer my services to their clients as part of their “listing package”, owners of rental properties that need sprucing up, people wanting a “face lift” for their homes (even though they are not moving), sellers of empty homes in need of temporary furnishing and accessorizing, and those of you who want a “Clutter Buster” to help with re-organization. SO… Call today (303.926.1110) for your QUICK, EASY, AFFORDABLE “HOME ENHANCEMENT” ASSESSMENT AND CONSULTATION ! |
||
Call Today! 303.926.1110 |
||
