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To "Stage"
or
not to"Stage"...
"STAGING" or "HOME
ENHANCEMENT"
is the art of creating a welcoming and inviting living space…drawing
people in…so they feel comfortable and inspired… imagining
themselves living there.
TRANSFORM YOUR HOME INTO A "SELLABLE"
PROPERTY…MAKE IT THE VERY BEST IT CAN BE…
AND AVOID LIVING ON "HIGH ALERT" ANY LONGER
THAN NECESSARY…
Several years ago, selling your home was a "no-brainer".
You cleaned up a little, replaced the torn screen door, fixed the
broken stairs and called the realtor. Within a day, weeks, or a
month at the most, you had at least one offer…full price. A
quick and painless "done deal".
Not so today. There are too many houses on the market, too few
buyers, and too much competition within a given price range. These
days, if you only de-clutter, fix obvious broken things and lower
the price, you may still have a long wait for that offer you want.
At This Point, You Are Probably Asking
Yourself…
Why can't homeowners "enhance and optimize" their property
by just using generic "to-do" lists from videos, T.V.
shows, books or realtor pamphlets?…Or, why not just do the
few things the realtor suggests?
BECAUSE…
People are emotionally attached to their homes and have become
comfortable and used to their living environment. Consequently,
it is almost impossible to be truly neutral…a necessity, when
preparing your home for sale.
To Gain the "Selling Edge"…it
is imperative to make your home
IRRESISTABLE to buyers…
Now YOUR MOST VALUABLE COMMODITY…
IT IS TIME FOR UNBIASED PROFESSIONAL
POINTS-of-VIEW
Every property is unique. Therefore, general "to-do"
lists are too generic for maximum merchandising and marketing purposes.
More and more Colorado homeowners and realtors are realizing the
value of having homes professionally "staged". "Staging"
or "property enhancement" consists of a full "inside
and out" analysis…to be followed by the implementation
of suggested "marketing" improvements…from the curb
to the attic…to the basement and everything in-between. Overcrowded
closets…too much or too little furniture with less than optimal
traffic flow…better use of color, shapes, textures, lighting,
overall balance and design… plus the issue of having too many
or too few accessories (and their optimal placement)…are just
a few examples of what needs to be analyzed and then, if necessary,
remedied. EVERTHING is IMPORTANT…from the most obvious and
glaring issues…to the myriad and seemingly unimportant details.
It is the attention to details that makes a property appear loved
and well cared for.
Realtors are invaluable in listing, showing and pricing homes…
however, most of them are far too busy to dedicate the time necessary
for in-depth, detailed analysis and consultations. Sellers are usually
well served by a team approach…the homeowner, realtor, and
"stager". People selling without realtors, benefit doubly
by obtaining personalized "marketing and merchandizing"
advice and suggestions from a professional consultant.
You Only Get One Chance To Make A
Good Impression… …And That Starts At The Curb
Most buyers are positively or negatively influenced by their first
impression of a property…and these initial feelings, more often
than not, make the difference in whether the seller receives that
sought after offer…sooner, rather than later. Please keep in
mind that, statistically, "stale" listings are harder
to sell, and usually sell for less money.
BUILDERS KNOW THE POWER OF WELL-DECORATED
MODEL HOMES
I am not suggesting that most homes be "redone" by a
decorator, or that existing furniture be completely replaced. I
am saying, however, that a house must feel good, smell good and
look good. It should appear spacious, organized, light, bright,
relatively "neutral" and yet homey and inviting. Suggestions
to achieve this usually include using existing furniture and accessories
in new and different ways.
Smart sellers utilize every resource available to Optimize and Emphasize
the Positive aspects of their property. A Comprehensive Professional
Analysis and Consultation, complete with written suggestions, costs
you no more than a nice evening on the town or having your car detailed.
Dress Your Home For Sale's findings and recommendations, when implemented,
allow your home to appeal to the broadest range of potential buyers.
THE END RESULT…
Minimizing the time on the market and
Maximizing your Financial Returns.
I work with homesellers (with or without realtors)…realtors
who give my services to their clients as part of their "listing
package"…owners of rental properties that need sprucing
up…people wanting a "face lift" for their homes (even
though they are not moving)…sellers of empty homes in need
of temporary furnishing and accessorizing… and those of you
who want a "Clutter Buster" to help with re-organization.
SO…
WHY NOT CALL TODAY FOR YOUR
QUICK, EASY AND AFFORDABLE "HOME ENHANCEMENT" ASSESSMENT
and CONSULTATION!
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